马拉松赛事对朝阳城市形象提升的影响

Impact of marathon events on enhancing the city image of Chaoyang

摘要

为推动朝阳地方经济发展,分析马拉松赛事对朝阳城市形象提升的具体影响.结果表明,马拉松赛事对于朝阳城市市容、城市理念和城市行为均有一定影响.结合朝阳市独特的旅游资源优势,提出设计特色马拉松赛道、创新马拉松赛事主题、鼓励全民参与等策略来提升朝阳城市形象.

Abstract

In order to promote the local economic development of Chaoyang, this paper analyzes the specific impact of marathon events on enhancing the city image of Chaoyang. The results show that marathon events have a certain impact on the city appearance, city concept and city behavior of Chaoyang. Combining with the unique advantages of Chaoyang's tourism resources, some strategies are proposed such as designing characteristic marathon tracks, innovating the theme of marathon events and encouraging the participation of all people to enhance the city image of Chaoyang.

关键词

马拉松赛事 / 朝阳市 / 城市形象 / 城市市容 / 城市理念 / 城市行为

Key words

marathon events / Chaoyang city / city image / city appearance / city concept / city behavior

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