农业文化遗产符号资本嬗变与应用研究——以中华土鸡为例

Evolution and Application of Symbolic Capital of Agricultural Cultural Heritage: A Case Study of Chinese Native Chickens

摘要

针对农业文化遗产符号资本的嬗变与应用问题，以中华土鸡为典型案例展开探讨，聚焦其在历史长河中的嬗变逻辑与当代实践价值。研究引入布迪厄符号资本理论，构建“话语权转移”动因模型与“四维符号光谱”分析框架，梳理出中华土鸡符号从先秦两汉伦理建构、魏晋唐宋情感扩展、明清乡土认同到当代消费重构的完整谱系。研究发现，其符号资本形态演变根植于符号意义生产权与解释权在王权、士人、地方精英、市场等不同历史主体间的动态转移，并由社会经济结构、知识生产方式与主体意识三重动因协同驱动。结合上述历史嬗变规律，进一步提炼出“诊断-转译-叙事”的本土品牌文化赋能路径及四种品牌叙事模型，旨在为农业文化遗产的活态传承与本土品牌的价值提升提供理论支持与实践指南。

Abstract

Against the backdrop of the evolution and application of symbolic capital in agricultural cultural heritage, this paper takes the Chinese native chicken as a typical case to explore its evolutionary logic throughout history and contemporary practical value. Drawing on Bourdieu's theory of symbolic capital, this study constructs a "discourse power transfer" motivation model and a "four-dimensional symbolic spectrum" analytical framework, and sorts out the complete lineage of the Chinese native chicken symbol: from ethical construction in the Pre-Qin and Western/Eastern Han Dynasties, emotional expansion in the Wei, Jin, Tang, and Song Dynasties, local identification in the Ming and Qing Dynasties, to consumption reconstruction in contemporary times. The study finds that the evolution of its symbolic capital form is rooted in the dynamic transfer of the production and interpretation rights of symbolic meaning among different historical subjects, including royal power, scholar-officials, local elites, and the market, and the evolution of the symbolic capital form is driven by the synergy of three factors: socioeconomic structure, knowledge production mode, and subject consciousness. Combining the above historical evolution rules, this paper further proposes the "diagnosis-translation-narration" empowerment path for local brand culture and four brand narration models, aiming to provide theoretical support and practical guidance for the living inheritance of agricultural cultural heritage and the value enhancement of local brands.

关键词

中华土鸡 / 符号资本 / 话语权 / 农业文化遗产 / 消费叙事

Key words

Chinese native chickens / symbolic capital / discourse power / agricultural cultural heritage / consumer narratives

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