双向赋能：数字游民与乡村互动的多案例扎根分析^*

Mutual Empowerment: A Multi-case Rooted Analysis of Digital Nomads' Interaction with the Countryside

摘要

推进乡村振兴是全社会的共同事业。数字游民作为摆脱传统工作模式，依托数字技术自由选择旅居地的新兴群体，对乡村生活充满向往，是推动乡村振兴的重要人才。选取5位数字游民作为案例样本点，运用扎根理论分析方法，借助Nvivo进行多案例分析，研究数字游民与乡村的互动。研究发现，多重压力叠加、体验与价值意义驱动、乡村资源优势、乡村发展需求、资源类互动、产业类互动、治理类互动、双向赋能、非良性互动9个主范畴是数字游民与乡村互动的重要因素，进而构建起“互动起因-互动过程-互动结果”的新型运作机制。最后，立足数字游民与乡村实现双向赋能的根本目标，剖析激发二者互动潜能的具体路径。

Abstract

Promoting rural revitalization is a common cause for the whole society. Digital nomads, as a new group of people who are free from the traditional work mode and free to choose their place of residence by relying on digital technology, are full of desire for rural life and are important talents for promoting rural revitalization. Five digital nomads are selected as case sample points, and the interaction between digital nomads and the countryside is studied by applying the rooted theory analysis method and conducting multi-case analysis with the help of Nvivo. It is found that the nine main categories of multiple pressures, experience and value-driven meaning, countryside resource advantages, countryside development demands, resource-based interaction, industry-based interaction, governance-based interaction, two-way empowerment, and non-beneficial interaction are the important factors of interaction between digital nomads and the countryside. Then, a new operation mechanism of "interaction cause-interaction process-interaction result" is constructed. Finally, based on the fundamental goal of two-way empowerment between digital nomads and the countryside, the specific path to stimulate the potential of interaction between the two were analyzed.

关键词

数字游民 / 乡村振兴 / 双向赋能 / 扎根理论

Key words

digital nomads / rural revitalization / mutual empowerment / grounded theory

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基金资助

*国家社会科学基金重点项目(21AZD038)