数字赋能老年人体育服务高质量发展研究

Digital Technology Empowers the Logical Path, Practical Dilemma and Breakthrough Path of High-Quality Sports Service Supply for the Elderly

摘要

运用文献资料法、逻辑分析等研究方法,对数字技术赋能高质量老年人体育服务供给的逻辑理路、现实困境与突破路径进行研究。研究发现,数字技术赋能高质量老年人体育服务供给的逻辑理路包括:供给理念:老年人健康需求全链条管理；供给内容:老年人体育服务的跨领域生产；供给方式:老年人体育场景跨主体递送。现实困境在于:基础设施建设布局不均,消解全链条需求的响应速率；跨领域业态融合不深,限制了服务供给内容的多样化生成；服务供给主体协同基础不牢固,制约体育服务数字场景的应用效能。针对上述困境,提出了构建全域覆盖的老年数字基础设施网络,切实提升老年人体育服务公平可及；增强老年人体育服务业态融合力度,营造良好老年数字服务环境；打造多样化的老年人数字服务场景,着力提升老年人群健身体验突破路径。

Abstract

Using research methods such as literature review and logical analysis, this study investigates the logical path, practical difficulties, and breakthrough paths of digital technology empowering high-quality sports service supply for the elderly. Research has found that the logical path for digital technology to empower high-quality elderly sports service supply includes: supply concept: full chain management of elderly health needs; Supply content: Cross disciplinary production of sports services for the elderly; Supply mode: Cross subject delivery of sports scenes for the elderly. The real dilemma lies in the uneven layout of infrastructure construction, which undermines the response rate of the entire chain demand; The lack of deep integration of cross disciplinary formats limits the diversified generation of service supply content; The weak foundation of collaboration among service providers hinders the application efficiency of digital sports service scenarios. In response to the above difficulties, it is proposed to build a comprehensive digital infrastructure network for the elderly, effectively improving the fairness and accessibility of sports services for the elderly; Enhance the integration of sports service formats for the elderly and create a favorable digital service environment for the elderly; Creating diverse digital service scenarios for the elderly, focusing on improving the fitness experience of the elderly and breaking through the path.

关键词

数字技术 / 老年人体育服务 / 高质量供给 / 逻辑理路 / 突破路径

Key words

digital technology / sports services for the elderly / high quality supply / logical reasoning / breakthrough path

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基金资助

国家社会科学基金项目(21BTY066)

重庆市社会科学规划一般项目(2022NDYB198)

重庆市教育科学“十四五”规划2022年度一般项目(K22YG207156)