Pharmaceutical
Management is a core compulsory course for pharmacy majors with strong
practical and applied value. To meet industry talent needs and enhance teaching
effectiveness, the authors have explored and implemented reforms to the
Pharmaceutical Management course at Shenzhen Technology University. This paper
analyzes the teaching characteristics of this course at the current stage, and
discusses the teaching strategies based on China’s new policies and the
positioning of application-oriented technical universities so as to adjust the
teaching content and methods, enrich the instructional means, strengthen the link
between course teaching and career planning, stimulate students' learning
interest, improve the teaching effect, and explore new ideas for cultivating
applied talents in higher education.