基于服务设计方法的城市青年共享车设计

Design of Urban Youth Shared Car Based on Service Design Method

摘要

在青年友好型城市建设背景下，传统共享车难以满足当代青年对便捷、个性化及社交出行体验的需求。基于服务设计方法，聚焦城市青年群体的出行痛点，结合用户调研和用户旅程图分析，识别青年对个性化空间、数字交互、城市文化符号融合的核心需求。提出支持多场景和年轻化外观造型的创新方案，以及全新的共享服务设计。旨在通过整合服务流程与产品设计，打造兼具灵活性、科技感与社交属性的城市青年共享车，为智慧城市交通转型提供参考，加速城市青年文化建设。

Abstract

In the context of building youth friendly cities, traditional shared cars are unable to meet the needs of contemporary youth for convenient, personalized, and social travel experiences. This study is based on service design methods, focusing on the travel pain points of urban youth groups. Combined with user research and user journey map analysis, it identifies the core needs of youth for personalized space, digital interaction, and integration of urban cultural symbols. Propose innovative solutions that support multi scenario and youthful appearance, as well as a new shared service design. Aim to create a flexible, technological, and social oriented urban youth shared car by integrating service processes and product design, providing reference for the transformation of smart city transportation and accelerating the construction of urban youth culture.

关键词

城市青年 / 共享车设计 / 服务设计方法 / 智能出行

Key words

urban youth / Shared car design / Service design methodology / Intelligent travel

参考文献

[1] 梁维维. 共享汽车对年轻无车族购车决策影响研究[D]. 山东建筑大学, 2020.

[2] 刘新, 刘吉昆. 机会与挑战-产品服务系统设计的概念与实践[J]. 创意与设计, 2011（ 05）： 15-17.

[3] 张文兵. 智能共享汽车外观造型设计研究[D]. 长春工业大学, 2019.

基金资助

大学生创新创业训练计划项目(202410150096)

辽宁省经济社会发展研究课题(2025lslybwzzkt-051)