融媒体视域下县级广播电视工程技术升级的路径与实践探索

Path and Practice Exploration of County-level Radio and Television Engineering Technology Upgrade from the Perspective of Converged Media

摘要

面对融媒体深度融合持续推进的背景下，县级广播电视工程技术正由传统单一播出体系向多平台协同、网络化运行方向转型。本文立足融媒体发展要求，结合县级广播电视工程运行实际，系统分析县级广播电视工程技术升级的现实难点，从技术体系规划、制播系统融合、新技术应用及管理与人才保障等方面，探讨工程技术升级的可行路径与实施策略。研究表明，通过科学统筹升级路径、推进播出与制作一体化改造、强化智能化技术应用并同步完善管理机制，能够显著提升工程系统运行效率与稳定性，增强县级融媒体技术支撑能力。相关实践经验对推动县级广播电视工程技术升级、促进融媒体高质量发展具有一定参考价值。

Abstract

Against the backdrop of deepening media convergence, county-level radio and television engineering systems are transitioning from traditional single-channel broadcasting to multi-platform collaboration and networked operations. This study, grounded in media convergence requirements and county-level operational realities, systematically analyzes practical challenges in upgrading county-level broadcasting infrastructure. It explores feasible pathways and implementation strategies through technical system planning, production-broadcast integration, new technology adoption, and management/talent support. Research demonstrates that scientifically coordinated upgrades, integrated broadcasting-production transformation, enhanced intelligent technology applications, and synchronized management mechanism improvements can significantly enhance system efficiency and stability, thereby strengthening technical support capabilities for county-level media convergence. These practical insights provide valuable references for advancing engineering system upgrades and promoting high-quality development of county-level media convergence.

关键词

融媒体 / 县级广播电视工程 / 技术升级 / 路径探索

Key words

converged media / county-level radio and television project / technological upgrading / path exploration

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