产教融合视域下电子商务产业学院教学模式创新与广西区域经济协同发展路径研究

Innovation of teaching mode of e-commerce Industry College and regional economy in Guangxi under the perspective of industry-education integration Research on the path of coordinated development

摘要

本研究立足产教融合视角，紧扣广西区域经济发展特性，深度剖析电子商务产业学院教学模式创新与区域经济协同发展路径。通过梳理广西电子商务产业学院教学现状，挖掘现存问题，结合广西农产品电商蓬勃发展、跨境电商区位优势显著、民族文化电商潜力巨大等产业需求，提出针对性教学模式创新策略，并构建协同发展机制。研究表明，创新教学模式能够切实提升电子商务人才培养质量，有力推动广西特色产业发展，为广西电子商务产业学院教学改革与区域经济协同发展提供可借鉴的实践路径与理论参考。

Abstract

This study is grounded in the perspective of industry-education integration, closely aligning with the characteristics of regional economic development in Guangxi. It delves into the innovative teaching model of e-commerce industry colleges and its synergistic development path with the regional economy. By analyzing the current state of e-commerce industry college education in Guangxi, it identifies existing issues and, considering the thriving e-commerce sector for agricultural products, significant locational advantages of cross-border e-commerce, and substantial potential in ethnic cultural e-commerce, proposes targeted strategies for innovative teaching models and constructs a collaborative development mechanism. The research indicates that innovative teaching models can genuinely enhance the quality of e-commerce talent cultivation and effectively promote the development of Guangxi’s distinctive industries, providing a practical path and theoretical reference for the teaching reform of e-commerce industry colleges in Guangxi and their synergistic development with the regional economy

关键词

产教融合 / 电子商务产业学院 / 教学模式革新 / 广西区域经济

Key words

integration of industry and education / e-commerce industrial college / innovation of teaching mode / Guangxi regional economy

参考文献

[1] 梁妍, 文雪巍. 基于产业学院的“211产教一体”电子商务人才培养研究[J]. 湖北开放职业学院学报, 2020, 33(12): 30-31.

[2] 李林霞, 李涓, 刘秀丽. 建产业学院新平台塑人才培育新生态[N]. 山西日报, 2024—09—26(011).

[3] 申潇潇. 产业学院视角下高职院校电子商务专业群产教深度融合路径研究[J]. 江苏商论, 2023,(10): 112-115.

[4] 马红军. 产教融合背景下高职院校电子商务专业产业学院的建设路径[J]. 湖北工业职业技术学院学报, 2022, 35(01): 8-11.

基金资助

百色学院校级教学改革项目《电子商务产业学院教学模式探索与实践》(2021JG48)