数字经济背景下企业创新管理模式研究

Research on Enterprise Innovation Management Models in the Context of the Digital Economy

摘要

在数字经济快速发展的背景下，数据成为核心生产要素，企业面临传统管理模式与技术变革的深度碰撞，创新管理成为其可持续发展的关键路径。本文以数字经济为分析视角，系统探讨了企业在管理机制、组织模式、资源配置与决策逻辑方面的结构性转型，重点分析了数字化技术如何重构企业创新管理体系。通过梳理管理模式演化路径，结合不同行业的数字化实践特征，提出了适应数字经济环境的创新管理路径机制与能力重构策略，旨在为企业实现高质量发展提供理论支撑与方法参考。

Abstract

Against the backdrop of rapid digital economic development, data has become a core production factor, and enterprises are facing profound collisions between traditional management models and technological transformations, making innovation management a critical pathway for their sustainable development. This paper adopts the digital economy as an analytical perspective to systematically explore the structural transformations of enterprises in terms of management mechanisms, organizational models, resource allocation, and decision-making logic, with a focus on how digital technologies reconstruct corporate innovation management systems. By reviewing the evolutionary trajectory of management models and integrating the characteristics of digital practices across different industries, it proposes path mechanisms for innovation management and strategies for capability reconstruction tailored to the digital economy environment, aiming to provide theoretical support and methodological references for enterprises to achieve high-quality development.

关键词

数字经济 / 企业管理 / 创新模式 / 数据驱动 / 组织变革

Key words

digital economy / enterprise management / innovation models / data-driven / organizational transformation

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