国有房地产企业向“开发+运营+服务”一体化模式转型的实践与挑战分析

Practice and Challenge Analysis of State-owned Real Estate Enterprises Transitioning to the Integrated Model of “Development + Operation + Service”

摘要

在房地产行业深度调整与高质量发展导向下，国有房地产企业正加速向“开发+运营+服务”一体化模式转型。本文结合政策演进、市场变化与企业内生需求，系统梳理其转型动因。当前转型面临考核机制偏短期、资产权属模糊、服务能力不足及政策性项目盈利困难等现实挑战。针对这些问题，文章提出优化考核导向、明晰资产权属、强化专业团队建设及完善政策项目可持续机制等对策，为国有房企实现长期价值创造提供参考。

Abstract

Amid profound adjustments and high-quality development in China’s real estate sector, state-owned developers are accelerating their transition to an integrated “development-operation-service” model. This paper systematically examines the driving forces behind this transformation, incorporating policy evolution, market dynamics, and corporate endogenous demands. Current challenges include short-term evaluation mechanisms, ambiguous asset ownership, inadequate service capabilities, and profitability difficulties in policy-driven projects. To address these issues, the paper proposes solutions such as optimizing performance metrics, clarifying asset ownership, strengthening professional team development, and improving sustainable mechanisms for policy projects, providing actionable insights for state-owned developers to achieve long-term value creation.

关键词

国有房地产企业 / 一体化转型 / 运营服务模式

Key words

state-owned real estate enterprises / integrated transformation / operation service model

参考文献

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