打造党媒集团极具公信力的高能级“金桥梁”文化创新产业平台

Building a highly credible and high-level “Golden Bridge” cultural innovation industry platform for the party media group

摘要

面对多元渠道冲击与市场环境变化，党媒集团发展面临严峻挑战。2025年8月《中共中央国务院关于推动城市高质量发展的意见》发布，明确支持老旧住房自主更新、原拆原建，为党媒战略转型提供新契机。本文以杭州市为样本，探讨属地党媒集团如何立足其根本属性，把握政策机遇，凭借政策解读与服务民生核心优势，搭建政府与市民间高能级“金桥梁”文化创新产业平台，构建城市更新“改建一体化”创新模式，推动“老旧住房改造”与“智慧康养社区建设”一体化实施，引领更新改造向智慧康养社区蜕变。平台以“服务赋能、平台聚能”，实现经济价值和社会价值双收益，推动党媒集团战略转型，对打造新主流媒体价值高地、重塑行业引领具有重要战略意义。

Abstract

Facing the impact of multiple channels and changes in the market environment, the development of the party media group is facing severe challenges. On August 2025, the “Opinions of the Central Committee of the Communist Party of China and the State Council on Promoting High-Quality Development of Cities” was released, clearly supporting the autonomous renewal of old housing and the original demolition and reconstruction, providing a new opportunity for the strategic transformation of the party media. This article takes Hangzhou as a sample to explore how the local party media group, based on its fundamental attributes, grasps the policy opportunities, relies on the core advantages of policy interpretation and serving the people, builds a high-level “Golden Bridge” cultural innovation industry platform between the government and the citizens, constructs an “integrated renovation and reconstruction” innovation model for urban renewal, promotes the integrated implementation of “old housing renovation” and “smart health care community construction”, and leads the transformation of renewal and renovation to a smart health care community. The platform achieves dual benefits of economic value and social value through “service empowerment and platform energy concentration”, promoting the strategic transformation of the party media group, and having significant strategic significance for creating a new mainstream media value highland and reshaping industry leadership.

关键词

“金桥梁”平台 / 党媒战略转型 / 城市更新 / “改建一体化”

Key words

“Golden Bridge” platform / Party media strategic transformation / Urban renewal / “Integrated renovation and reconstruction”

参考文献

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