市场调研与大数据分析项目式教学设计与评估

Market Research and Big Data Analysis Project-Based Instructional Design and Evaluation

摘要

项目式学习是现如今比较流行的一种教学方法，即一种以学生为中心的实践性教学模式，被广泛地应用到各种教学场景中，但这并不意味着这种方法必定可以在所有学科中均发挥很好的作用。如果想要在具体的教学实践中最大程度上利用这种教学方法，还必须经过细致的教学设计，整理出一套适合于一门专业课程的特色教学方法。本研究主要针对本教学方法在《市场调研与大数据分析》这门课程中的应用，包括其教学设计和效果评估，旨在为当下或者将来要教学这门课的教师提供一定的参考与帮助。

Abstract

Project-based learning is currently a popular teaching method, which is a student-centered practical teaching model widely applied in various educational scenarios. However, this does not necessarily mean that this method can perform well in all disciplines. To maximize the utilization of this teaching method in specific instructional practices, meticulous instructional design is essential to develop a set of tailored teaching approaches suitable for a specialized course. This study primarily focuses on the application of this teaching method in the course “Market Research and Big Data Analysis,” including its instructional design and effectiveness evaluation, aiming to provide certain references and assistance for teachers currently or potentially teaching this course in the future.

关键词

项目式学习 / 设计 / 效果评估

Key words

project-based learning / design / effectiveness evaluation

参考文献

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