基于乡村振兴视域的农村电商推进路径

The promotion path of rural e-commerce based on the perspective of rural revitalization

摘要

农村电商是乡村振兴数字化发展的重要推动力量，推动农村电商的高质量发展，可以有效提振乡村产业、文化、人才、绿色产业等要素，进而促进乡村振兴战略目标的实现，为农村农业产业升级改造创建良好条件。但实际发展过程中，农村电商发展也面临着基础设施建设不完善、缺乏专业性电商人才及市场竞争力不足等挑战，本文从云安区乡村振兴发展现状入手，厘清农村电商赋能乡村振兴的价值意蕴，探讨农村电商赋能乡村振兴的制约因素，以此探索出基于乡村振兴视域的农村电商高质量发展推进路径。

Abstract

Rural e-commerce is a key driver of the digital transformation in rural revitalization. Promoting high-quality development in rural e-commerce can effectively boost rural industries, culture, talent, and green industries, thereby facilitating the realization of rural revitalization goals and creating favorable conditions for the upgrading and transformation of the rural agricultural industry. However, in practice, rural e-commerce faces challenges such as inadequate infrastructure, a lack of specialized e-commerce talent, and insufficient market competitiveness. This article examines the current status of rural revitalization in Yunan District, clarifies the value and significance of rural e-commerce in empowering rural revitalization, explores the constraints on rural e-commerce’s role in this process, and seeks to identify a high-quality development path for rural e-commerce from the perspective of rural revitalization.

关键词

乡村振兴 / 农村电商 / 高质量发展 / 推进路径

Key words

rural revitalization / rural e-commerce / high-quality development / promotion path

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基金资助

广州华立科技职业学院2023—2024学年科研课题《基于乡村振兴视域的农村电商推进路径——以云安农产品为例》(HLZ122313)