游客体验评价对广东温泉酒店投资方向的影响研究

A study on the impact of tourist experience evaluations on the investment direction of hot spring hotels in Guangdong

摘要

当下旅游市场的竞争日益激烈，促使游客体验评价成为影响酒店发展的关键因素，该部分对于温泉酒店的投资方向具有非常重要的指引作用。本文就以广东温泉酒店作为主要的研究对象，通过分析游客体验评价的主要内容和特点，再结合日本、美国等国外温泉酒店在根据游客体验优化服务和运营方面的成功案例，探讨游客体验评价对广东温泉酒店投资方向的具体影响，进而提出相应的投资建议，旨在为广东温泉酒店的可持续发展提供一定的参考价值。

Abstract

The competition in the current tourism market is becoming increasingly fierce, making tourist experience evaluations a crucial factor influencing hotel development. This section has significant guiding implications for the investment direction of hot spring hotels. This paper takes Guangdong hot spring hotels as the main research object, analyzing the main content and characteristics of tourist experience evaluations. By combining successful cases from foreign hot spring hotels, such as those in Japan and the United States, which optimize services and operations based on tourist experiences, we explore the specific impact of tourist experience evaluations on the investment direction of Guangdong hot spring hotels. Subsequently, corresponding investment suggestions are proposed to provide certain reference value for the sustainable development of Guangdong hot spring hotels.

关键词

游客体验评价 / 广东温泉酒店 / 投资方向 / 国外案例 / 现状对比

Key words

tourist experience evaluation / Guangdong hot spring hotels / investment direction / foreign case studies / current situation comparison

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