市场经济背景下中国企业工商管理的发展

The development of business administration of enterprises in China under the background of market economy

摘要

随着我国经济体制的不断深化改革，市场经济逐步成为主导经济形式。在市场经济背景下，我国企业获得了巨大发展机遇，但也面临着诸多挑战。本文阐述了我国市场经济体制改革，并分析了市场经济对企业管理带来的深刻影响。针对企业在市场竞争、管理结构、人力资源及科技创新方面的瓶颈，提出了积极创新管理模式、优化人力资源管理、推动科技创新与信息化建设、提升企业社会责任感与品牌价值等策略，为我国企业提供了在激烈的市场环境中务实有效的管理途径。

Abstract

With the continuous deepening of China’s economic reforms, the market economy has gradually become the dominant economic model. While Chinese enterprises have gained significant development opportunities under this market-driven framework, they also face numerous challenges. This paper elaborates on the reform of China’s market economy system and analyzes the profound impacts of market mechanisms on corporate management. Addressing bottlenecks in market competition, organizational structures, human resources, and technological innovation, the study proposes strategies including proactive management model innovation, optimized human resource management, promotion of technological innovation and digital transformation, as well as enhanced corporate social responsibility and brand value. These approaches provide practical and effective management solutions for Chinese enterprises navigating intense market competition.

关键词

市场经济 / 企业 / 工商管理 / 发展路径

Key words

market economy / enterprise / business administration / development pathways

参考文献

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[2] 黄段瑞. 市场经济背景下企业工商管理发展之路探究[J]. 中国中小企业, 2022, (10): 49-51.

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