乡村振兴背景下民宿旅游创新创业模式及可持续发展研究

Study on innovation and entrepreneurship mode and sustainable development of B&B tourism in rural revitalization

摘要

在乡村振兴战略的驱动下，民宿旅游已逐渐成为推动农村经济转型和改善人居环境的重要抓手。作为一种新兴旅游形态，民宿不仅契合城市居民对休闲与体验的多样化需求，还能够通过盘活闲置农宅、传承地方文化、带动农产品及手工艺品销售，形成经济与社会效益的双重收益。本文以民宿旅游与乡村振兴的互动逻辑为基础，系统梳理当前的创业模式，总结其优势与不足，并结合实践案例提出创新路径。在此基础上，进一步探讨政策扶持、生态保护、人才培养与产业融合等可持续发展对策。研究发现，民宿不仅是经济项目，更是文化传承与社会治理的平台。通过模式创新与制度建设的双重发力，民宿产业能够在满足市场需求的同时实现绿色发展，进而形成乡村振兴的长效机制。

Abstract

Driven by the rural revitalization strategy, homestay tourism has gradually emerged as a crucial driver for transforming rural economies and improving living environments. As an emerging tourism model, homestays not only meet urban residents’ diverse needs for leisure and experiential activities but also create dual economic and social benefits through revitalizing idle rural residences, preserving local culture, and boosting sales of agricultural products and handicrafts. This paper examines the interactive logic between homestay tourism and rural revitalization, systematically reviews current business models, analyzes their strengths and limitations, and proposes innovative pathways through practical case studies. Building on this foundation, it further explores sustainable development strategies including policy support, ecological conservation, talent cultivation, and industrial integration. The research reveals that homestays serve not only as economic ventures but also as platforms for cultural preservation and social governance. By combining innovative business models with institutional reforms, the homestay industry can meet market demands while achieving green development, thereby establishing a long-term mechanism for rural revitalization.

关键词

乡村振兴 / 民宿旅游 / 创新创业 / 可持续发展 / 产业融合

Key words

rural revitalization / homestay tourism / innovation and entrepreneurship / sustainable development / industrial integration

参考文献

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