杭州亚运会助力旅游产业的影响研究

Study on the influence of Hangzhou Asian Games on tourism industry

摘要

本文基于发展体育强国的要求、宣传中华体育文化的目的、体育与相关产业融合发展、展示城市形象、扩大对外影响和促进经济社会快速发展等要求出发，利用文献资料法探究了2022年杭州亚运会对旅游产业发展影响的经验。结果表明，2022年杭州亚运会通过引起人们的广泛关注，极大地促进了其所在的杭州市旅游业的发展；同时说明，亚运会是带动杭州旅游业前进的主要力量之一；还通过对比分析亚运会前后旅游热度变化、亚运会前后的旅游基础设施等发生了一些显著的变化、并利用谷歌趋势搜索结果凸显亚运会带来的国际化关注这几点来说明这一点；最后分析指出亚运会的举办给杭州旅游产业发展注入的新动力表现为以加强文化交往、提高城市形象、丰富旅游产品为主要内容的发展新动力。

Abstract

With the goal of serving as a reference for promoting the construction of sports powerhouses, advocating Chinese sports culture, promoting the coordinated development of sports and related industries, strengthening the city’s image and influence, and accelerating economic development, this study uses a literature review to analyze the impact of the 2022 Hangzhou Asian Games on the tourism industry. The survey showed that the Hangzhou Asian Games in 2022 had a significant effect on the local tourism sector. The Asian Games became a major factor in the development of Hangzhou’s tourism industry because of the substantial improvement in tourism infrastructure and the considerable increase in international exposure caused by the Asian Games after a thorough analysis of the changes in tourism data before and after the Asian Games. In addition, the Asian Games encouraged cultural interchange, improved the city’s reputation, and encouraged the development of tourism products by increasing the amount of energy that will eventually lead to the growth of the tourism sector in Hangzhou.

关键词

亚运杭州 / 旅游产业 / 基建 / 国际曝光 / 文化传播

Key words

Hangzhou Asian Games / tourism industry / infrastructure / internationalexposure、culture exchange

参考文献

[1] 杭州市统计局. 杭州亚运会与旅游产业发展报告[R]. 2023.

[2] 中国旅游研究院. 杭州亚运会对旅游产业影响分析[J]. 旅游研究， 2023， 15(2): 123-135.

[3] 杭州旅游发展委员会. 杭州亚运会旅游市场分析[M]. 杭州: 杭州出版社， 2023.