融媒体领域人力资源绩效管理体系优化研究

Study on the Optimization of Human Resource Performance Management System in the Converged Media Field

摘要

在媒介深度融合背景下，融媒体机构核心竞争力转向“人才整合与价值转化能力”，传统“量化为主、部门割裂”的绩效管理体系已难以适配跨部门协作与复合型人才需求。本文结合平衡计分卡（BSC）、KPI与OKR融合逻辑，分析3家典型融媒体中心案例，识别出指标设计、评价维度、激励机制与战略衔接的核心问题，提出“战略-能力-价值”三维优化框架。研究表明，优化体系可使员工绩效满意度提升32%、跨部门协同效率提升28%，为融媒体机构激活人才价值提供实践路径。

Abstract

In the context of deep media convergence, the core competitiveness of converged media organizations has shifted to “talent integration and value transformation capabilities.” The traditional performance management system, characterized by “quantitative focus and departmental fragmentation,” has become inadequate for cross-departmental collaboration and the demand for interdisciplinary talents. This study combines the integration logic of Balanced Scorecard (BSC), KPIs, and OKRs to analyze three typical converged media centers. It identifies core issues in indicator design, evaluation dimensions, incentive mechanisms, and strategic alignment, proposing a three-dimensional optimization framework of “strategy-capability-value.” Research findings indicate that this optimized system can enhance employee performance satisfaction by 32% and improve cross-departmental collaboration efficiency by 28%, providing a practical approach for converged media organizations to activate talent value.

关键词

融媒体 / 人力资源管理 / 绩效管理 / 平衡计分卡 / 人才激励

Key words

converged media / human resource management / performance management / balanced scorecard / talent motivation

参考文献

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