蓝全智能如何通过资源编排来实现国际创业——基于动态能力理论视角

How Blue Intelligent Achieves International Entrepreneurship Through Resource Arrangement—From the Perspective of Dynamic Capability Theory

摘要

国内智能锁市场同质化严重，而海外市场虽存在新进入者与外来者双重劣势，但家庭智能锁渗透率低、存在差异化机遇。本研究以蓝全智能为案例，运用单案例研究法，结合动态能力与资源编排理论，分析其2017-2024年发展历程。发现企业借助创二代海外经验与外贸积累捕捉市场机会，通过“一地一策”产品本土化、合作网络破除渠道与信任障碍，以跨代资源整合、双轨业务模式及品牌信任构建形成竞争优势。研究拓展了动态能力理论在传统企业国际化中的应用，为同类企业国际化提供实践经验与启示。

Abstract

The domestic smart lock market suffers from severe homogenization, while overseas markets, despite facing dual disadvantages from new entrants and foreign competitors, present low penetration rates and differentiation opportunities for home smart locks. Using Blue Smart as a case study, this research employs single-case analysis combined with dynamic capability and resource orchestration theories to examine its development from 2017 to 2024. The study reveals how the company leveraged overseas experience and foreign trade expertise to seize market opportunities, implemented localized “one-region-one-strategy” products, and built trust through collaborative networks. By integrating cross-generational resources, adopting a dual-track business model, and strengthening brand credibility, the company established competitive advantages. This research expands the application of dynamic capability theory in traditional enterprises’ internationalization, offering practical insights for similar companies pursuing global expansion.

关键词

动态能力 / 资源编排 / 国际创业 / 案例研究

Key words

dynamic capability / resource orchestration / international entrepreneurship / case study

参考文献

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