农文旅融合视角下临沧市休闲农业发展策略研究

Research on Development Strategies for Leisure Agriculture in Lincang City from the Perspective of Integration of Culture, Tourism, and Agriculture

摘要

农文旅融合是推动农村产业转型升级、实现乡村振兴的重要路径。临沧市依托丰富的茶文化资源、独特的民族风情与优越的生态农业基础，休闲农业发展潜力显著，但仍面临产业基础薄弱、品牌体系不健全、基础设施滞后等结构性制约。本文基于农文旅融合视角，系统分析临沧市休闲农业的发展优势与现状特征，深入剖析制约产业高质量发展的关键因素，并从政策支持、数字赋能、品牌营销、服务提升等维度提出系统性发展策略，以期为临沧市及同类边疆民族地区推动休闲农业提质增效提供决策参考。

Abstract

The integration of agriculture, culture, and tourism serves as a crucial pathway for advancing rural industrial transformation and achieving rural revitalization. Leveraging its abundant tea culture resources, distinctive ethnic traditions, and robust ecological agricultural foundation, Lincang City possesses significant potential for leisure agriculture development. However, it still faces structural challenges such as a weak industrial base, an incomplete brand system, and outdated infrastructure. From the perspective of integrated agricultural-cultural-tourism development, this paper systematically analyzes the advantages and current characteristics of Lincang’s leisure agriculture, examines the key factors hindering its high-quality growth, and proposes comprehensive development strategies encompassing policy support, digital empowerment, brand marketing, and service enhancement. The findings aim to provide decision-making references for Lincang and other border ethnic regions in improving the quality and efficiency of their leisure agriculture sectors.

关键词

农文旅融合 / 临沧市 / 休闲农业 / 发展策略

Key words

Integration of agriculture, culture, and tourism / Lincang City / Leisure agriculture / Development strategies

参考文献

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