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摘要
滇超联赛是云南省自主打造的城市足球赛事品牌，以“全域覆盖、全民参与、全链融合”为发展方向，在带动区域消费、推动文体旅商农融合发展、提升城市形象等方面具有明显的经济效应。本文以2025/2026赛季滇超联赛为研究对象，采用文献资料法、数据统计法与案例分析法，对联赛经济效益的构成与发展现状进行梳理，总结其在收入结构、消费转化、区域发展及市场化运营等方面存在的问题，探讨联赛未来市场化、融合化、数字化、品牌化的发展路径，并从优化盈利模式、深化体旅融合、统筹赛区发展、完善长效运营机制等方面提出对策建议，以期为提高滇超联赛经济效益、推动云南省体育产业高质量发展提供参考。
Abstract
The Yunnan Super League, an urban football brand independently developed by Yunnan Province, adopts a development strategy of “full-domain coverage, mass participation, and integrated ecosystem development.” It demonstrates significant economic impacts in stimulating regional consumption, promoting integrated development of culture, sports, tourism, commerce, and agriculture, and enhancing urban image. This study examines the 2025/2026 season of the Yunnan Super League through literature review, statistical analysis, and case studies. It systematically analyzes the economic structure and current development status of the league, identifies challenges in revenue distribution, consumption conversion, regional growth, and market-oriented operations, and explores future development pathways emphasizing marketization, integration, digital transformation, and brand building. Practical recommendations are proposed to optimize profit models, deepen sports-tourism integration, coordinate venue development, and establish sustainable operational mechanisms, aiming to provide insights for improving the league’s economic performance and advancing high-quality development of Yunnan’s sports industry.
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李芳,刁国炎.
滇超联赛经济效益的现状与未来发展趋势[J].
经济与产业发展, 2026, 03(04): 19-21 DOI:10.12349/ecin.v3i4.10100
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