道地药材产业赋能乡村振兴融合发展研究——基于天台县乌药产业的实证分析

Research on Rural Revitalization and Integrated Development Empowered by Authentic Medicinal Materials Industry-An Empirical Analysis Based on Wu Yao Industry in Tiantai County

摘要

本文以浙江省天台县乌药产业作为研究对象，系统分析其通过“生态种植—精深加工—品牌营销—文旅融合”全产业链模式推动乡村振兴的实践路径。研究发现，天台县通过种质资源保护、标准化种植、利益联结机制创新及产业融合，成功将资源优势转化为经济优势。截至2024年全县中药材种植面积达2.6万亩，带动农户增收超8700万元。研究为道地药材产区乡村振兴提供了可复制的经验借鉴。

Abstract

This study focuses on the Wu Yao (Polygonum multiflorum) industry in Tiantai County, Zhejiang Province, systematically analyzing its practical approach to rural revitalization through an integrated industrial chain model encompassing “ecological cultivation—advanced processing—brand marketing—cultural-tourism integration.” Research findings indicate that Tiantai County has successfully transformed resource advantages into economic benefits by implementing germplasm conservation, standardized cultivation practices, innovative benefit-sharing mechanisms, and industrial convergence. As of 2024, the county’s medicinal herb cultivation area reached 26,000 mu (approximately 1,733 hectares), generating over 87 million yuan in additional income for local farmers. The study provides replicable insights for rural revitalization initiatives in authentic medicinal herb production regions.

关键词

道地药材 / 乡村振兴 / 产业融合 / 天台乌药 / 全产业链

Key words

authentic medicinal materials / rural revitalization / industrial integration / Tiantai Wu Yao / full industrial chain

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