数字时代县域特色IP打造与企业核心竞争力培育研究

Research on Developing County-Level Characteristic IPs and Cultivating Corporate Core Competitiveness in the Digital Era

摘要

在数字经济与乡村振兴战略深度融合的背景下，县域经济正经历从传统要素驱动向创新驱动的深刻转型。打造县域特色IP不仅是文化资源的数字化重塑，更是培育企业核心竞争力的关键路径。本文旨在探讨数字时代县域特色IP构建中存在的同质化严重、产业链条割裂、运营主体薄弱等现实问题，深入剖析其背后的技术卡点、市场机制与组织障碍，并据此提出从IP定位、数字赋能、产业融合、主体协同等维度构建优化路径，为提供理论参考与实践指引。为县域企业通过IP化运营实现县域核心竞争力飞跃发展提供理论支撑与实践探索路径。

Abstract

Against the backdrop of deep integration between digital economy and rural revitalization strategies, county economies are undergoing profound transformation from traditional factor-driven models to innovation-driven development. Creating distinctive county-level IPs represents not only digital revitalization of cultural resources but also a critical pathway for enhancing corporate competitiveness. This study examines practical challenges in digital-era IP development—including severe homogenization, fragmented industrial chains, and weak operational entities—while analyzing underlying technical bottlenecks, market mechanisms, and organizational barriers. Based on these insights, we propose optimization strategies encompassing IP positioning, digital empowerment, industrial integration, and stakeholder collaboration, providing theoretical references and practical guidance. The research aims to offer theoretical support and actionable pathways for county enterprises to achieve leapfrog development in core competitiveness through IP-based operations.

关键词

数字时代 / 县域经济 / 特色IP / 核心竞争力

Key words

digital era / county-level economy / distinctive IP / core competitiveness

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