融媒体时代广电工程技术升级与发展路径

Upgrade and Development Path of Radio and Television Engineering Technology in the Era of Converged Media

摘要

融媒体时代的到来，深刻改变了信息传播格局、内容生产方式和受众接收习惯，也对广电工程技术体系提出了新的要求。传统广电工程以单向播出、固定终端接收和相对独立的传输链路为主要特征，而在媒介融合持续推进的背景下，广电工程已逐步向网络化、数字化、智能化和平台化方向转变。无论是节目采集制作、播控传输、信号覆盖，还是平台运营、内容分发和技术运维，都面临结构重构与能力升级的现实任务。文章围绕融媒体时代广电工程技术升级的现实背景，分析当前存在的主要问题，探讨技术升级重点及发展路径，以期为广电工程高质量发展和融媒体建设提供参考。

Abstract

The advent of the converged media era has profoundly transformed information dissemination patterns, content production methodologies, and audience reception habits, while also imposing new demands on radio and television engineering systems. Traditional broadcasting infrastructure was characterized by one-way transmission, fixed terminal reception, and relatively isolated transmission networks. Against the backdrop of continuous media convergence, broadcasting engineering has progressively evolved toward networked, digitalized, intelligent, and platform-based architectures. Critical operational aspects—including program acquisition and production, broadcast control systems, signal coverage, platform management, content distribution, and technical maintenance—are now facing structural restructuring and capability upgrades. This paper examines the practical context of technological advancement in broadcasting engineering during the converged media era, analyzes existing challenges, identifies key technological priorities, and explores development pathways to provide actionable insights for high-quality broadcasting engineering development and integrated media ecosystem construction.

关键词

融媒体时代 / 广电工程 / 数字化转型 / 智能化发展 / 发展路径

Key words

converged media era / broadcasting engineering / digital transformation / intelligent development / development path

参考文献

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