林芝市茶文旅产业耦合水平测度及驱动因素分析
Analysis of the Coupling Level Measurement and Driving Factors of the Tea Culture and Tourism Industry in Linzhi City
茶文旅协调发展是促进农文旅深度融合与乡村振兴、乡村旅游高质量发展的重要途径。文章选取2012 - 2022年林芝市茶产业、文化产业和旅游产业相关数据,采用耦合协调度模型与灰色关联分析法,分析10年来林芝市茶产业、文化产业和旅游产业综合发展水平、耦合协调度及驱动因素。研究表明:(1)2012 - 2022年,林芝市三元产业的综合评价指数均呈现不同程度的提升,其中茶产业综合评价指数持续快速增长,文化产业综合评价指数前期加速增长,后期稳定,旅游产业综合评价指数波动上升后显著回落。(2)自2013年,茶文旅产业耦合度均保持在0.8以上,仅2013 - 2014年出现耦合度较高,协调指数较低,导致耦合协调度失调的情况,整体上耦合协调度经历了“严重失调-勉强协调-中级协调-优质协调”的过程;(3)驱动因素中,家庭旅馆、宾馆饭店、国内旅游人次和国内旅游收入对茶文旅产业耦合协调发展影响程度较大。因此,林芝市需要因地制宜,充分利用当地自然及文化资源优势,以茶文旅、融合创新打破产业壁垒,通过数据优化精准识别茶文旅产业短板,最终实现从“单产独秀”到“三产共荣”的转型升级,为林芝市茶文旅融合发展带来新契机。
The coordinated development of tea,culture,and tourism is an important way to promote the deep integration of agriculture, culture and tourism, rural revitalization, and the high-quality development of rural tourism. This paper selects the relevant data of tea industry, cultural industry and tourism industry in Linzhi from 2012 to 2022, and adopts the coupled coordination degree model and gray correlation analysis method to analyze the comprehensive development level, coupling coordination degree and driving factors of tea industry, cultural industry and tourism industry in Linzhi in the past 10 years. The research shows that: (1) From 2012 to 2022, the comprehensive evaluation index of the Sanyuan industry in Linzhi City showed different degrees of improvement,among which the comprehensive evaluation index of the tea industry continued to grow rapidly,the comprehensive evaluation index of the cultural industry accelerated in the early stage and was stable in the later stage,and the comprehensive evaluation index of the tourism industry fell significantly after the fluctuation increased. (2)Since 2013, the coupling degree of the tea culture and tourism industry has consistently remained above 0.8. However,from 2013 to 2014, the coupling degree was relatively high,while the coordination index was low, leading to an imbalance in coupling and coordination. Overall, the coupling and coordination degree evolved from “severe imbalance”to“barely coordinated,”then to “intermediate coordination,”and finally to“high-quality coordination.”(3) Among the driving factors, family inns, hotels, domestic tourist visits, and domestic tourism revenue had a significant impact on the coupling and coordinated development of the tea culture and tourism industry.Therefore, Linzhi City should adapt to local conditions, fully utilize its natural and cultural resources, and break down industrial barriers through the integration and innovation of tea culture and tourism.By optimizing data, the city can accurately identify the shortcomings in the tea culture and tourism industry, ultimately achieving a transformation from “single industry excellence”to“triple industry prosperity,”bringing new opportunities for the integrated development of tea culture and tourism in Linzhi City.
茶文旅融合 / 耦合协调 / 灰色关联 / 驱动因素 / 林芝市
Tea culture and tourism integration / Coupling coordination / Gray correlation / Driving factors / Linzhi City
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西藏农牧学院研究生教育创新计划项目资助(YJS2025-01)
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