基于耦合协调模型的林芝市茶旅融合测评研究
Evaluation of Tea Tourism Integration in Linzhi City Based on Coupling Coordination Model
茶旅融合与互动发展是茶产业与旅游产业发展的内在需求,是实施乡村振兴战略的重要抓手,是促进茶产业提质增效、加快茶产业转型升级的重要路径之一。本文以西藏林芝为例,通过构建综合评价模型和耦合协调度模型,分析2012 - 2022年间林芝茶产业与旅游产业的发展水平及茶旅融合趋势和协调性。研究表明:(1)2012 - 2022年,林芝茶产业发展水平呈现稳步上升趋势,旅游产业发展水平呈现上下波动,2019年旅游发展水平高于茶产业发展水平,2019以后茶产业发展水平高于旅游产业发展水平。(2)林芝市茶产业与旅游产业的耦合协调度在这十年间显著提升,从最初的严重失调发展到中级协调,反映出茶产业与旅游产业融合程度的逐步提高。最后,基于研究结论提出进一步促进林芝市茶旅融合发展的对策建议。
The integration and interactive development of tea tourism is the internal demand of the development of tea industry and tourism industry. Serving as a pivotal launchpad for the rural revitalization strategy, this convergence also constitutes a crucial avenue for enhancing the quality and productivity of the tea industry, while accelerating its structural transformation and modernization. Focusing on Linzhi City in Xizang, this study conducted an in-depth analysis of the developmental status of both the tea and tourism industries, as well as the evolving trends and levels of coordination within tea tourism, spanning the period from 2012 to 2022. By employing a multifaceted evaluation model and a coupling coordination analysis, the research reveals the following key insights: (1) Progressive Growth and Fluctuating Dynamics: over the decade, Linzhi's tea industry has displayed a consistent upward trajectory of development, while the tourism sector has experienced a more varied pattern, marked by intermittent peaks and troughs. Notably, in 2019, tourism surpassed the tea industry in developmental momentum, only to be overtaken by the latter thereafter, highlighting the intricate interplay and shifting dynamics between the two. (2) Enhanced Synergy and Improved Coordination: the study underscored a substantial enhancement in the degree of coupling and coordination between the tea and tourism industries in Linzhi City over the past ten years. This evolution, from an initial state of profound imbalance to a stage of moderate to intermediate coordination, reflected a gradual strengthening of the integration between the two sectors, signaling a more harmonious and interdependent development trajectory. Drawing upon these findings, the paper concludes by proposing a suite of strategic initiatives tailored to further propel the integrated development of tea tourism in Linzhi City. These measures aim to capitalize on the existing synergies, foster deeper integration, and ultimately contribute to the sustainable growth and diversification of the region's tourism and tea sectors.
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